
Hey Girl! I'm Serena

I am a curl specialist who takes a holistic approach when it comes to caring for your curls. I am here to help you sift through all the "curl care noise" and curate a routine that fits your lifestyle and desired result. This means no more cabinets full of hair products that fall short, bye-bye to arm workouts from tedious styling (save that for the gym gf) and saving time NOT reading product ingredients.
As a wife, business owner and dog mom (German Shepard: Luna), I know it can be a tad overwhelming to "fit it all in" let alone have time to style your curls. Although a stylist for 15 years, I hid my curls regularly for the first 7 years of my career. I appreciated the predictability and ease of wearing my hair straight until the question "Are your curls gone?" sent a mini panic through me. This along with a health diagnosis in 2019 shifted the way I served myself and my clients.
I was now conscious of not only the things that went into my body, the things I put ON my body and what I brought into the salon. If I wouldn't use it for myself, I won't use it on my guests. I now keep my love and passion for curls alive through annual hands on education of all things beauty, research into ingredients and quality or beauty products and frequent affirmations as a reminder of how specials our bodies & curls truly are.
When I am not serving you in as "Serena Beach Curl Specialist" you can find me setting timers to "fold & stretch' my sourdough, squeezing in some reading time , staying active by lifting weights with a splash of dancing between sets and spending time with family, friends and my pups to keep my heart full.
Hit the button below to check out my session menu or send me an email at hello@serenabeachcurls.com if you have any questions.
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